Love Your Skin - Why Natural & Organic Is Best

Chemicals in skincare seem so often to slip beneath the radar when issues of greener living arise. People just don't think about the harmful effects that parabens and SLS can cause to the body. Bathroom cabinets are full of trusted high street brands and women in particular are the culprits of fuelling this chemical ridden industry.

Many new companies have begun to stand against the accepted trend of petrochemical laden products. Puresha is a luxury natural and organic beauty boutique dedicated to sourcing the best and most exclusive 'eco luxe' brands from around the world.

The founder, Jo Cruickshanks has worked hard to make pure beauty a choice that doesn't feel like a compromise:

"Until now, making an ethical beauty choice has always meant a compromise on aesthetics, quality or performance. Puresha is designed to spark the excitement, indulgence and feel-good factor of any luxury beauty purchase. We not presenting an unrealistic, overly virtuous ideal - we're just making being good more fun, glamorous and exciting. You could say we're taking the notion of eco beauty out of its Birkenstocks and glamming it up in some sexy, sophisticated heels"

Going green in your beauty regime might be seen as a side category for eco living but it is the perfect way to get the ball rolling. By saying no to artificial preservatives, artificial colourants, artificial fragrances, petrochemicals, harsh detergents, DEA, TEA, toxic ingredients and animal testing you become part of a movement of people who are helping beauty become green.

Avid organic beauty follower Chloe Williams is currently obsessed Tsi-La Organic perfume in Fleur Sauvage which can be bought in natural beauty boutique puresha http://www.puresha.com/

Article Source: http://EzineArticles.com/?expert=Chloe_Williams